social change campaigns
making a positive difference
timeline
1995 – ongoing
location
worldwide
client
various
introduction
We have over 25 years experience working with international companies at the forefront of social movement. Our work with organisations such as ActionAid, Greenpeace and Christian Aid has tackled difficult and complex subjects including poverty, HIV, mental health, climate change and land mines. We work closely with our clients to find the best format, design and tone to reach the target audience with information, education or a call to action on issues and messages that many find difficult to discuss.
New Weather Institute // Ministry for the Climate Emergency
A public information campaign, from the fake Ministry for the Climate Emergency, in association with badvertising, highlighting the dangers of brain pollution and how it is fuelling the climate crisis.
See the full case study here.
Equality and Human Rights Commission
// Anti-Bullying
A bilingual 2.5 minute animation, used as part of Anti-Bullying Week, as a call-out to senior teachers and school managers to target bullying effectively in their schools. The animation was also used by the Anti-Bullying Alliance (ABA); a coalition of organisations united against bullying which leads and coordinates Anti-Bullying Week.
We also designed the 'top tips' – an online resource for schools to help them tackle identity-based bullying.
The Vegan Society // Plate Up for the Planet
This ongoing campaign, launched in 2017, highlights the connection between diet and our planet’s health and challenges people to try a vegan diet for seven days.
The campaign supports and promotes the growing movement towards a more planet-friendly way of life. The success of the campaign in achieving behaviour change is captured in the online equivalency calculator, with relatable comparisons, which calculates the equivalent CO2 emissions for every sign-up to the challenge.
See the full case study here.
Rapid Transition Alliance // Lessons from Lockdown
A set of animated short films capturing positive themes for more sustainable behaviour, that resonate with people’s experience of the pandemic, and across the political spectrum.
United Purpose (formerly Concern Universal)
We scripted, directed and animated this film, which set out to explain 'community-led development' to teenagers. African influences informed the style of the film and a representative of Concern Universal, working directly with communities in Ghana, provides authentic narration.
WWF
An award-winning film for WWF, which was showcased at the UN Copenhagen climate conference. The story demonstrates how climate change in the Arctic impacts people around the world. Graphics use ink, water and photography and the film was presented in five languages.
Traidcraft Exchange // Who picked my tea?
This campaign identity and supporting resources puts pressure on the UK tea brands to publish supplier lists, raising awareness of the pay and working conditions of the tea pickers.
Materials produced include an A4 flagship report, promotional postcard and flyer and social media graphics. These resources promote and support the 'Who picked my tea?' tour, and raise awareness amongst supporters and the media.
The campaign success is demonstrated in the decisions of two of the six biggest UK tea brands to publish lists of their suppliers, in Assam and other parts of the world.
The Big Issue Foundation
Following a series of interviews with homeless individuals, this annual report gives them a voice, in a set of individual booklets, to tell the story of their journey to a better future. This personal approach supports the overall strategy of The Big Issue, highlighting the reality of a homeless existence and creating opportunity for the most vulnerable in society.
Content is split into three documents; a personal experience success story of opportunity change; goals and achievements over the year; and financial detail.
ActionAid
Raising awareness of poverty and injustice internationally and connecting campaigns on trade, corporate accountability, aid, HIV & AIDS and women’s rights, this campaign strengthens the impact on decision makers of rich nations and multinational companies to create a real momentum for change.
Christian Aid
Work with Christian Aid, over many years, has included mailers, visual identities, printed booklets, interactive games and magazines for various targeted campaigns on the issues such as HIV and poverty.
“bwa present a significant design intelligence in their approach to projects – often involving the interpretation of complex briefs.”
Frances McConnell, Head of Design and Production, Christian Aid
Greenpeace
We have developed campaigns and promotional materials for Greenpeace on solar power initiatives, climate change and sustainable fishing.
Having been briefed to develop a leaflet for the Solar Electric campaign, to prove that solar would work in the UK, we extended the project scope to include a touring solar powered demonstration kitchen which toured the UK for a year and then went on to Australia and New Zealand.
Get up and grow
A dynamic campaign to encourage teenagers and elderly people to get together and to grow food through a national network of community gardening projects based at care homes.
Runner-up in the 2009 DBA Inclusive Design Challenge Awards.
“A wonderful inter-generational and behaviourally focussed idea founded on robust research... the word ‘garden’ is an anagram of ‘danger’ yet the team has turned that on its head and transformed it into a place for mutual discovery.”
Judges, DBA Inclusive Design Challenge Awards
Footnote
Developed in response to the 2010 DBA Inclusive Design Challenge on 'active ageing' launched by the Helen Hamlyn Centre for Design, Royal College of Art.
With basic Government services about to go online and much of the ageing population intimidated by the digital revolution, Footnote aimed to help fix the problem by creating a user-friendly onlineinstruction manual.
Footnote allows you to write notes for web pages, which can be seen and edited by other users; swap tips, warnings and advice between users and so create a supportive global online community.