annual reports
supporting strategic goals
timeline
1995 – ongoing
location
worldwide
client
various
introduction
Corporate reports with a focus on clarity and simplicity, brought to life with enriched content, bespoke illustrations and even children’s stories. Treatment of all report elements are considered in the creative approach, including financial charts and infographics. In addition, we commission and brief photography, offer editing and proofreading services, and manage print production always ensuring the best production method for the environment.
Canal & River Trust
We have worked in partnership with Canal & River Trust on their annual reports since 2013. Each report is designed to reflect the relevant years strategy theme, while reflecting the brand guidelines. The 2018 annual report won the PwC ‘Building Public Trust’ award which celebrates high quality reporting and clarity in strategy, purpose and impact evaluation.
National Trust
Having designed the National Trust printed annual reports for 8 years, we then designed and built the first fully interactive, digital annual reports, supporting a shift in corporate strategy towards a more environmentally-friendly, digital approach to communications. These online report were partnered with simplified two-colour printed reports during the transition towards digital publication.
Children on the Edge
Built on the brand identity created by bwa, symbolising a child escaping from the trappings of their situation and reaching out for joy, a ‘story’ theme was developed through a set of three annual reports. An alluring, illustrated children's story in each report reflects the values and work of the charity, set alongside more formal copy.
Ethical Property Company
Creating 15 annual reports, we worked in partnership with the Ethical Property Company as it evolved as an organisation. Every year required a fresh approach to reflect the developing strategic ambition, while maintaining brand integrity.
Other Charities
We have developed annual reports for other international organisations including The NCD Alliance, Christian Aid and The New Economics Foundation (NEF). Our clients often work to tackle challenging issues including climate change, poverty, disease and social inequality. Our expertise is built on spending time understanding these global issues so that our design solutions support and reinforce the strategic goals and achievements that each individual report records.
